News

SERVICE, FLEXIBILITY AND RAPID RESPONSE ETHICS ENABLE COMPANIES WITH MORE DEPOTS TO MAINTAIN CUSTOMER SATISFACTION RATES

Companies with the widest depot spread are best equipped at meeting growing
customer expectations when it comes to logistics, installing, servicing and repairing
IT equipment argues Dave Latham of Staffords Ltd, a company with 5 repair
centres strategically located to cover England, Scotland and Wales.

Our customers today fall into several distinct categories” says Latham. “Leading the way are the significant minority whose sole consideration is price, as well as those whose thoughts include the benefits of efficient and cost effective after sale support”.

Staffords offer a comprehensive after purchase service comprising on site installation, training, repair and technical helpline for a widening array of IT, audio visual and communications products including: copiers, faxes, multifunctional, scanners, interactive boards, plasma and LCD screens.

Several leading manufacturers utilise Staffords service solutions to cover warranty and out of warranty product support which encompasses on site attendance, technical call centre support, and return to base or courier exchange services from one or more of Staffords technical repair centres.

The repair centres are also set up to deal with the volume refurbishment, upgrade, recycling and repackaging of catalogue and manufacturer returns for resale or re use.

With the advent of the WEEE Directives in August 2004 Staffords have seen a great deal of interest in this area of their business.

A natural progression of Staffords various service offerings has been the development of their high profile Managed Equipment Services. For two of the main high street banks and several other high profile companies, Staffords manage a machine base of almost biblical proportions. The company
looks after some 750,000 products nationwide, which are managed with quiet efficiency from their corporate headquarters in Knowsley.

Staffords growth has been steady and sustained based upon the changing requirements of its customers. The purchase of several freehold properties to locate the growing repair centre business emphasises Staffords core values which underpin the company’s business strategy. Having a sound financial basis enables Staffords to be extremely competitive whilst at the same time provides continuity and security to its corporate clients.

Utilising every aspect of their service and support operations Staffords principal aim is to minimize downtime and customer inconvenience and maximize the customers investment in their equipment. The Staffords service ethic of 2004 grew from the original customer care commitment of 1918, the year that the company was founded by WJ Stafford, grandfather of the current
chairman.

Corporate, group and individual training and development are critical factors within the Company. Staffords are an ISO 9001 accredited organisation focussing on providing only the highest standards of service. Achieving Investors in People status in 1996 underlined the quality of the service ethos that exists at all levels. The Directors are convinced that they have the balance just right. Customer service, efficiency, staff training, moral and commitment have all contributed to the
continuing success story that is Staffords Limited.

CALL OR EMAIL DAVE LATHAM, BUSINESS DEVELOPMENT DIRECTOR
AT STAFFORDS ON 0151 906 3173 (dave.latham@staffords.ltd.uk)
FOR MORE DETAILS ON ANY OF THE SERVICE CONCEPTS DESCRIBED.